Brand refresh
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“Confidence breeds beauty” Esteé Laude.Varsha is an independent beauty artist that specialises in making women feel confident. With a client base in powerful roles within the city, the brand required a cut through aesthetic that left the beauty clichés behind. Varsha’s studio became a place where woman would go to ‘level up’ leaving clients feeling, confident, powerful and beautiful.
We created a clean brand focused on the end result. A modern wordmarque with powerful graphic patterns combined with crisp photography that is full of attitude and confidence.
