Brand Creation
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If science is exciting, why does it look so dull? With breakthroughs in performance-materials, healthcare and life-sciences since 1668, how could such a groundbreaking company look like every other?
We searched for something new and found an infinite world under the microscope - where Merck look deeper than anyone and defies expectation. A vivid ecosystem: organic/technical typography, cells, strings and macrobes, combine to tell colourful stories.
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Studio:FutureBrand