Brand Identity
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Imagine if every light bulb in the world could become a data point. A connected network that streams live data to your fingertips, every second. Information that could help employees become more productive at work. Street lamps that can detect the air quality in the city. Luminaires that can lead you to the products you can’t find in-store.
The perfect IoT system knows what you need before you do. Its agile to commands, responsive to input and reactive to people. The new brand isn’t static. Its designed to move like the world around us. Inspired by code, the identity is based on a reactive modular system that morphs to suit your needs. It provides a fluid platform for photography, illustrations and type to combine and deliver compelling stories and easy to understand data.
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Studio:FutureBrand