Chelsea FC Bridge Kids


BRAND IDENTITY
Created at  FutureBrand 



It's hard to make friends when you're young, fitting in can be difficult. Chelsea Bridge Kids is here to change that. It's an inclusive global club for kids that want to be entertained and feel belonging.

We created a new brand that has diversity and inclusivity at it's heart. 'Remixing' the existing Chelsea FC visual palette creates an energetic, fun and exciting brand that appeals to all.