Brand Identity
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When Ahold merged with Delhaize group it became the largest consumer group in the world with more than 6,500 stores and great local brands in 11 countries. We helped transition these two iconic businesses with long and proud histories into one unified retail family.
We created an iconic, modern visual identity that combines elements of both brands, using the crown icon from the Ahold logo and the lion from the Delhaize logo. The identity reflects ‘fresh inspiration’ with a vibrant and naturalistic colour palette. Our design style is intentionally joyful, friendly and welcoming - this is a brand for internal employees as much as external audiences.
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Studio:FutureBrand